EDITOR’S NOTE: Shop Renton: Keep buzz, shopping going strong

It’s out there, the CurveCard, perhaps one of the largest efforts of its type in the region to bring together businesses and their customers.

The campaign, Shop Renton, Buy Ahead of the Curve, is a team effort by the Renton Community Marketing Campaign – the City of Renton, the Renton Chamber of Commerce, Renton School District, Renton Technical College, Valley Medical Center and Renton Visitors Connection – in cooperation with the Renton Reporter.

Think Shop, Dine, Play in Renton.

The campaign is working.

I’ve written about the campaign before, but the details merit repeating. That doesn’t take much effort, because the details are pretty simple.

Businesses post a Shop Renton decal on their storefront, promoting that shoppers carrying the CurveCard will get a discount or special offer of the merchant’s choosing. The rest of us just need to keep the CurveCard in our wallets, ready to pull out.

CurveCards are available all over the place. Thousands went out on the front page of the Renton Reporter on June 26. Thousands more are available at the big summer events, including this week’s IKEA Renton River Days and the upcoming Seahawks training camp.

The Seahawks camp will draw visitors to town from all over the region. They’ll need someplace to eat, somewhere to do a bit of shopping. They’ll need someplace to have a little down time, a place to have some fun. Entice them. They’ll have a CurveCard. Merchants, reel them in with the Shop Renton decal on your window.

So far, somewhere between 350 and 400 businesses are participating in the Shop Renton campaign, testament to the hard work of the city’s economic development team, the Renton Chamber of Commerce and the rest of the Shop Renton partnership.

But there’s more work to do. Hear the drum beat. It’s all about creating buzz, something the Renton Reporter can do.

There are also the laws of economics at work – supply and demand. As a consumer, don’t be shy about asking whether a shop owner is offering or planning to offer a Shop Renton deal.

And, on the flip side, the businesses need to boost the buzz. Get the shopping juices going. Prime the pump. You get the idea. Help keep the campaign going and the customers coming through your doors.

The list is somewhat fluid, but the names on the Shop Renton roster is growing.

More than two dozen of the city’s eateries accept the CurveCard. Take Armondo’s or Bella Napoli downtown, or Vino’s or Thai 65 at The Landing or New Zen Sushi on Benson Hill.

And the list of shops continues to grow. There’s IKEA and McLendon and St. Charles Place Antiques and happy delusions, just to name a very few.

Pardon me if I sound just a bit, well, promotional. But this is a big deal. Store doors are closing. The city’s budget is taking a hit because sales across the board are declining. These are tough times.

Consumers are pulling back. But we all still need to buy. It really doesn’t hurt to add just a little bit of incentive to “Shop Renton.”


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