Digital Video Represents a Fast-Growing Opportunity for Marketers

Video marketing is a powerful tool for marketers to tell their stories in uniquely resonant ways.

Marketers have long understood the power of sight, sound and motion when it comes to connecting with their target audiences. That is, of course, what drove more than $178 billion in TV advertising spend in 2017.

That said, audiences are increasingly shifting their attention away from traditional TV and toward online video, where already-robust viewership grew a whopping 20 percent in 2017. It is not surprising that advertisers are shifting their budgets accordingly. Digital video currently represents the fastest-growing online ad market, with the spend on video advertising growing more than 67 percent over the past two years.

Yes, digital video is red-hot and for good reason. Video marketing enables brands to do more than just advertise products and services. It represents a powerful content vehicle through which marketers can tell stories in uniquely resonant and emotionally compelling ways. Here are three reasons for the current massive shift toward the video space:

  • Complex concepts made simple. If a picture is worth 1,000 words, imagine how many words a video is worth. Indeed, for many products and services, video is the only effective way to properly demonstrate certain functionalities and usage. And with online video, content can be as long or as short as it needs to be – from a 2-second cycling GIF to a long-form tutorial on complex machine operation.
  • Building trust. Video is a powerful way to communicate brand stories, evoke emotion and establish connections with customers and prospects. In addition, videos can foster trust in online purchases by easing the concerns of consumers who are skeptical about buying products they have yet to hold in their own hands.
  • Boost conversions. Video is more than education and entertainment. It’s a driver of sales. In fact, a study by EyeView found that incorporating video into landing pages can boost conversions by as much as 80 percent.

More than 83 percent of companies report that video provides good return on investment. Perhaps the best part about online video is that marketers don’t need to develop content specifically for the online world. If they already run TV campaigns, those ads can easily be repurposed for digital, ensuring that the original investment pays off.

Sound Publishing can help advertisers place their video marketing content at a fraction of the cost required to build and staff an internal video department. No matter the size and scope of your desired project and budget, with Sound Publishing you can reach your intended audience via this fast-ascending and uniquely engaging medium.




Talk to us

Please share your story tips by emailing editor@rentonreporter.com.

To share your opinion for publication, submit a letter through our website https://www.rentonreporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) Please keep letters to 300 words or less.

More in Marketplace

For your furry friends, prevention is the best medicine

Animal Health Care Center emphasizes why quality care matters, from the start

With Reber Ranch’s seven full-service dog wash bays, why wash the dog at home when you can leave the mess to them?
If you have pets, it’s time to re-discover this one-stop-shop!

Your go-to choice for all your animal needs is Reber Ranch

J. Stephan Banchero, III, president of Sound Bites (left) with John Moscrip, chief operating officer, Duke’s Seafood. Sound Bites delivers fresh organic produce, frozen protein and restaurant meals everywhere in Snohomish, King and Pierce counties.
Your SOUND choice for produce + restaurant favorites + more, delivered right to your door!

Get a head start with a weekly delivery of local organic produce, proteins, coffee and baked goods

Show Grand Ridge Plaza What You Got this summer for a chance to win great prizes from GRP merchants! From Aug. 24 to Sept. 6 if you post a photo to Instagram featuring beauty and style at Grand Ridge Plaza (and use the hashtags #Style and #ShowGRPWhatYouGot ) you’ll be entered to win.
                                Setting a wellness goal for the second half of 2020? Grand Ridge Plaza has a range of health and fitness professionals to get you on the right track.
Feeling stressed? Treat yourself to a spa escape, right here in Issaquah!

Grand Ridge Plaza has plenty of beauty + style options to help you rejuvenate

Over the top in community giving

Like most things, the roof over your head needs maintenance to keep… Continue reading

Your neighborhood one-stop-shop for family fun!

Snap some photos of your afternoon at Grand Ridge Plaza for a chance to win

Cooking up delicious ideas to keep your annual events happening safely!

Fundraisers and special events ARE still possible thanks to this innovative team

Cool ice cream, hot Thai or breezy cocktails… How does your summer taste?

Show Grand Ridge Plaza what you’re eating this summer for a chance to win awesome prizes!

Pirouette to your pantry, let loose in your living room

Online dance classes let you try something new, from the comfort of home

Reprioritizing wellness? Explore the options here!

Issaquah’s one-stop-shop for fitness, health and full-body therapy

United Way seeks support for King County residents during COVID-19

Because of the current pandemic and economic fallout, the needs of the… Continue reading

While people may be staying closer to home right now, nutritious and delicious meals are as close as Gourmet Meals to Go, delivered right to your door.
5 simple steps gets custom, restaurant-quality cuisine to your door!

We might not be dining out much right now, but that doesn’t… Continue reading