A new entertainment venue that specializes in Vietnamese coffee, food and music is drawing a diverse audience.

Royce Coffee and Lounge opened its doors this fall on East Valley Road. So far, the spacious and jewel-toned lounge has received more business than the restaurant, but owner Tracy Huynh hopes guest will discover the food soon too.

“We’re famous for breakfast in Vietnam, so we’ll introduce (that) to people here,” said Huynh back before the venue opened.

Royce hasn’t started breakfast service yet, but it is open for lunch and dinner and serves their famous Vietnamese coffee at all hours.

Huynh describes Vietnamese coffee as bolder in flavor and more aromatic. It’s traditionally made with condensed milk. She sells a ton of it at her other restaurant location, Saigon Boat Cafe, on Alki, she said.

“In Vietnam culture, before you go to work, you get a cup of coffee and have a light meal, in the morning too,” Huynh said.

A typical breakfast in Vietnam includes fare Americans would usually regard for lunch or dinner. It includes pho, rice, pork chops and bahn mi or sandwiches.

For now, Huynh is trying to increase business during the lunch and dinner hour by offering happy hour specials from 11 a.m. to 6 p.m.

The live entertainment is bring in customers on the weekends. Royce features DJs, spinning electronic, Top 40 and rhythm and blues music on Friday nights. Saturday and Sunday the club portion hosts live Vietnamese and Asian performers. New Year’s Eve a famous singer, Huyvu Quynh Vy, from Vietnam, was expected to play at the club, Huynh said.

“I think Renton doesn’t have a big lounge, big club, fine dining,” she said.

Huynh likes the location, which is situated in a line of hotel, retail and entertainment businesses.

Royce Coffee and Lounge is open 10 a.m. to 10 p.m., Monday and 10 a.m. to 2 a.m., Wednesday through Sunday. Its located at 3650 E. Valley Rd, Renton.