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VALENTINE'S DAY | This year's hot styles are Clooney for the men and Hathaway for the ladies
What better place to get advice on personal beauty for Valentine's Day than the epicenter of trends and city scoop, CD Danza Salon and Spa. Owner Cheryl Danza shared with the Renton Reporter what's trending in looks for men and women preparing for dates and where they're going.
The salon's customers are men and women of all ages and hair types. About 15 percent of Danza's business is also servicing relaxers, which are common for African American hair.
For men right now, the popular hairstyles are exhibited by Zach Efron's full-stop-top, George Clooney's spiky cut and the kick wave that Justin Bieber moved to, said Danza.
The full-stop-top is wavy on the top and the bang pushes out. The spiky look is shorter on the sides and spiky on top. Guys in their 20s to 30s opt for the Efron, Bieber look. The rest go for Clooney's style, according to the salon owner.
Females have taken to Anne Hathaway's recent short cut and Jessica Alba's layered look.
Hathaway, as seen in film "Les Miserables," has a pixie perfect cut, said Danza.
"A flip style or a pixie perfect are really fun and easy any age," she said. "Even Baby Boomers can wear the flip. It can make them look young, very approachable; it's soft. Hillary Clinton has a little flip in her hair right now."
Alba has a technique called ombre, which has lots of highlights down toward the bottom of her hair.
"So when the hair's curled or straight, it gives a lot of peak-a-boo pieces and we can do that in any color," Danza said.
While ombre is popular amongst the younger set, another technique has become all the rage among women 20 to 65.
"There is no age limit for any of the techniques, but most people of all generations are having balayage," said Danza. "It's a French technique and the pieces are painted on the hair that I've actually selected to frame the face, or pop out where I want with the haircut."
The style can be used on men as well and the salon does a fair amount of color for guy's hair.
Danza offers this advice when selecting a look for Valentine's Day.
"If you're going to be extreme, definitely own it," she said. "Don't just do it for Valentine's Day; do it because you want to do it."
An example, which has caught fire is the fringe bang, which is subtle, but an extreme look, the stylist said.
"All of the sudden there's this huge interest in having a bang again," she said. "It's a very soft, hot, look and I do think that's going to be the look for Valentine's Day, the eyebrow length bang."
So where and what are Rentonians doing after they get all done up?
Danza's clients tell her they're going on dates, out with friends, entertaining at home and attending parties. Some of the places they frequent are The Red House, The Melrose, The Met coffeehouse and for second and third dates, A Terrible Beauty, restaurant and pub.
The current buzz has been about Marianna's, a new Italian restaurant, where Armondo's used to be, said Danza.
"I have a lot of clients who do online dating, so they've got something going every weekend, sometimes during the middle of the week," she said.
She even played match makeronce to a male and female client she's gotten to know very well during the years. Sitting in her salon chair, clients tell her a lot about their lives and that couple has been dating for eight months now.
"They did make that love connection," Danza said. "They haven't gotten married, but they're definitely serious and in a committed relationship. So that was fun."
CD Danza offers other services for date primping too.
"Schellac, (by Creative Nail Design), pedicures, make-up and blowouts are the most popular for going out on a date," she said.
Schellac is a hybrid between a gel and regular nail polish that dries fast under a light. Blowouts are a shampoo, condition and style service that have become popular in the area in the last three years and much earlier in Los Angeles and New York. It's a service akin to when women used to visit salons on a weekly basis in the '40s,'50s and '60s, Danza said.
"Women often went to the salon once a week and got their rollers put in their hair," she said. "That kind of technique is coming back, but we're doing flat-ironing, curling with several barrel curling irons and even types of rollers."