Waste Management offering online recycling videos
December 26, 2011 · 11:25 AM
The final installment of Waste Management’s four-part series of recycling public service announcements, “Ron,” debuts Dec. 26. In the last episode, Waste Management Joe uses the help of the Smith family members to show their dad, Ron, that lots of ordinary items are recyclable.
The video series features “Waste Management Joe”, a Waste Management driver who moonlights as a psychiatrist offering recycling advice to his customers. Joe works with the Smith family to help them improve their recycling habits. The videos feature a quirky cast of characters and a few surprises to help drive home the recycling message, according to a Waste Management press release.
The videos are intended to encourage recycling at home by promoting a family effort to recycle food scraps and other valuable materials.
“We set out to approach recycling education in a fun and unique way with these videos,” said Robin Freedman with Waste Management. “We know that residents trust and like their drivers so we created ‘Waste Management Joe’ to help educate families about the importance of recycling and give them the information they need to make recycling part of their everyday routine.”
By continuing to recycle residents can help keep valuable items like glass, plastic and food scraps out of the landfill - more than half of what is thrown away each year could have been recycled or reused. While most Puget Sound residents are adept at recycling, there are still more opportunities to recycle-in the home and at the office.
The full series of videos is available online. The site also includes more information and tips on recycling. Episodes premiered on the following dates:
- Dec. 5: Jimmy
- Dec. 12: Sally
- Dec. 19 : Ann
- Dec. 26: Ron